Press Conferences & Media Events

Rapid response for when the news won’t wait. We’re loaded and on the road when you need us.

Straight Street handles the AV for press conferences and media events across Ontario: clear sound at the podium, a pool feed the media can record from, lighting that reads on camera, and livestream for the people who can’t be in the room. Short notice is something we’re built for, and every job comes as one all-in quote.

Backed by our Comfort Warranty — if something isn’t right, we do everything within our power to make it right.

A press conference is judged in its first few seconds.

If the room can’t hear the announcement, or the audio the broadcasters pull is noisy, the coverage suffers and your message is what gets lost. These events also tend to come together fast, sometimes with a day’s notice, and there’s no rehearsal and no second take.

Straight Street produces media events across Waterloo Region, the Toronto / GTA market, the Windsor–Essex corridor, and Southern Ontario. We arrive ready, set up quickly, and give you one all-in quote covering equipment, labour, and transportation. A senior event designer plans it around your announcement time and runs point from load-in through the last question.

What a press conference needs

  • Sound at the podium that carries. Clear speech for the room and for every microphone at the lectern, so the announcement lands the first time.
  • A media pool feed. A single balanced audio source that broadcasters and reporters plug into, instead of crowding the lectern with handheld recorders. For this kind of event it’s essential.
  • Lighting that reads on camera. The speaker lit properly so the footage looks credible, not washed out or lost in shadow.
  • A backdrop that puts your name in frame. Staging and a branded background so your organization is in every photo and every clip.
  • Livestream for the people who can’t be there. Remote media, stakeholders, and staff watching live, with clear sound and a reliable stream.
  • A recording you can send afterward. A clean file of the announcement for media, your website, and your own records.
  • A senior event designer who owns the timing. One person planning the setup around your call time and handling whatever changes on the day.
Loaded and on the road when you need us

Some announcements can’t wait for a two-week planning cycle. Government and public-sector releases in particular are often called with a day’s notice or less. When you need to be in front of cameras tomorrow, we can be loaded and on the road, with the gear and the crew to set up a proper media event on short notice. Full coverage across Ontario means dependable arrival wherever the announcement has to happen. You still get one all-in quote and no surprises, even when the clock is tight.

Why a production partner

A press conference is not the moment to discover a dead microphone or an unusable feed. You want a partner who has done this under pressure and stays calm when the timing slips.

It’s why organizations trust us with high-stakes public announcements. We’ve handled press conferences for government departments at all three levels of Canadian government, in multiple cities, and major investment announcements in the Windsor–Essex corridor — including Stellantis and NextStar Energy. These are rooms full of cameras, with no second take.

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Backed by our Comfort Warranty — if something isn’t right, we do everything within our power to make it right.

Straight Answers

Often, yes. Tell us the time and the place and we’ll tell you straight away what’s possible. Short-notice media events are something we’re set up for.

Yes. We provide a pool feed: a clean, balanced audio source the media plug into, so every broadcaster and reporter captures good sound without crowding the podium. For a press conference it’s essential, and we treat it as standard.

Yes. We can stream the announcement to remote media and stakeholders with clear sound and a reliable connection.

The same way it always does: one all-in quote covering equipment, labour, and transportation, with no hidden costs. Short notice doesn’t mean surprise fees.

When the announcement has to be heard clearly and captured cleanly, on your timeline.

Tell us what you’re announcing and when. We’ll tell you what’s possible and get you a straight, all-in quote.

No obligation. Prefer to talk it through?
Call (519) 893-3668.

Your Event Goals. Our Expertise. That’s Straight Street.

Talk to a Senior AV Producer

You don’t need to know AV. Tell us what your event needs to do, and we’ll design the production around it and quote one all-in price.

Prefer to talk? (519) 893-3668

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