Production management is how we find those decisions early — the access times, power, sightlines, and cue timing that determine whether show day feels calm or frantic. From your first idea to the last truck out, one team owns the technical side of your event.
Backed by our Comfort Warranty — if something isn’t right, we do everything within our power to make it right.
Bring us the idea; we’ll draw the room. Our team produces the technical design behind your event — CAD drawings, renderings, and 3D simulations where they help — so you can see the stage, the sightlines, and the audience layout before anything is built. Along the way we’ll tell you what the venue allows, what the budget supports, and where there’s a smarter option.
An event has many hands in it — the venue, the planner, the caterers, the speakers. We coordinate the technical side with all of them: schedules, floor plans, safety requirements, and load-in logistics, settled in the planning phase rather than argued about on the day.
A written run-of-show with every cue mapped. A rehearsal before doors. Backups for the things that can fail. And a crew watching for the unexpected while your audience watches the stage. That’s what show day looks like when the planning was done properly: quiet.
What it is | Event production management is the planning that decides an event before show day — access, power, sightlines, and cue timing — and the crew who own the technical side on the day. |
What’s included | Technical design with CAD drawings, renderings, and 3D simulations; venue and stakeholder coordination; load-in logistics; a written run-of-show; a rehearsal before doors; and show calling on the day. |
Typical events | Conferences and AGMs, galas and fundraisers, product launches, festivals, graduations, and multi-day corporate programs. |
Service area | Waterloo Region, Toronto and the GTA, and Southern Ontario. |
Provided by | Straight Street Event Services, Cambridge, Ontario. Founded 1997. |
Pricing | One all-in quote covering equipment, labour, and transportation. No hidden fees. |
The client was extremely anxious and hesitant due to a bad experience the previous year with another company… They did such a great job that the client immediately requested that they be a part of next year’s team again.
Pierre Valcarcel, Sr. Account Manager, MCI Group Canada, Google review
Across 30+ Google Reviews
BBB Accredited
Member of CAVPA
6x Consumer Choice Award Winner,
Kitchener-Waterloo
most recently 2027
As soon as your date firms up. Booking earlier doesn’t change our price — it gives us more time to plan around your venue, your program, and your budget, which is where most problems get prevented.
That said, we’re also built for short timelines: press conferences and media events sometimes give days, not months. If your event is close, call rather than email — (519) 893-3668.
It starts with a conversation, not a quote: your venue, audience, program, and budget. Then we recommend the right production and give you one all-in number.
From there: venue coordination, a written run-of-show with every cue mapped, a rehearsal before doors, experienced operators running your show, and a follow-up afterward. One senior AV producer owns your event end to end.
It’s normal — most of our clients aren’t. You’ll never be buried in technical talk or handed an equipment list to decode; we explain everything in terms of what your audience will see and hear.
You focus on your guests and your program. The technical side is our job — that’s what a production partner is for.
Tell us about your event: the venue, the audience, the program, and the budget. We’ll recommend the right solution for it, not the most complex one.
Your Event Goals. Our Expertise. That’s Straight Street.
You don’t need to know AV. Tell us what your event needs to do, and we’ll design the production around it and quote one all-in price.
Prefer to talk? (519) 893-3668