Lights, camera, ACTION! Even Hollywood understands the importance of lighting! Event lighting can make or break the experience for participants, sponsors, and the hosting organization. Such a massive undertaking takes the right kind of equipment, technical hands, setup, and storage.
Take control of your next event by hiring a professional company to handle all of your lighting needs. Below, we look at how entrusting this crucial element to a live event production company can boost your brand, form new connections, and pull off an event that will be the talk of the town!
Why Lighting Is Important at Your Event
In small and large forums, help make the event run smoothly by using lighting to guide the audience’s attention. One reason why lighting is so important is because it sets the tone and mood for the occasion.
For example, we have all walked into a corporate function where the facility’s lighting has used to “brighten” or “dim” the room. The immediate takeaway of the day will be one of dull and boring speeches.
Now imagine walking into a hall with elegant or powerful lighting. An entirely different, upbeat mood is experienced at the door! A feeling of excitement and happiness sets in, offering hopes for a fun evening with friends and colleagues.
The difference? Lighting.
How Does Lighting Transform an Event?
To take this effect of lighting a step further, consider the light designing for the event. A professional lighting team can use various colour hues to set the stage for your event. Being able to manipulate the intensity and angles of the light can create an atmosphere to match the event theme.
In accordance with the venue, a lighting team can also arrange spotlights on stage to highlight the podium, use uplighting to focus on a special backdrop or product display, or even use gobo lighting to project a company logo or name on the walls. The sky’s the limit with event lighting, and it can really take your event to the next level.
Benefits of Hiring Professionals for Lighting
Gone are the days of hiring your second cousin’s husband’s brother to handle the lighting for your event. That is, unless he owns an event lighting company. As an event manager, the last thing you want to worry about is light rentals, cost, and transportation, not to mention finding the right people to handle the lights.
To have a successful, and outstanding, experience for your guests, there are benefits of hiring professionals for the lighting.
They Take Care of Setup
By leaving the lighting aspect of the event in the hands of a professional, you are ensuring the equipment will be properly set up. Lighting equipment setup involves cables, fixtures, consoles, and distribution controls.
Then, there are the lights themselves. From hanging and floor spotlights to lasers and parabolic aluminized reflectors (PAR), it takes a lighting expert to know the correct positioning of these types of lighting for maximum effect.
They Suggest Attractive Visuals
The lighting expert can also help you design the use of sufficient lighting. A professional firm has the experience in working with various types of lights to envision the form of stage lighting that is right for your event.
Having the right equipment in the right place can completely transform a venue as well as help translate the message of the event. A professional technician will know which type of lighting is needed at tables, on stage, in the entryway, and shining down from above.
They Have Technical Expertise
In addition to knowing the placement of the lights, a professional has the training and knowledge of the technical side of the equipment. Along with the setup, a light technician can manage the lighting control during the event.
It is important to remember technology is only as good as the person behind the “curtain”. Hiring a lighting team not only provides onsite technical support, but it also leaves you with peace of mind and time to manage other event elements.
They Deliver On-Time Service
A reputable lighting firm will not leave you in the lurch. All of the lights and equipment required for the event will be available, delivered, and set up on time. By working with a professional service team, the lighting should be the least of your concerns.
In fact, by hiring the right team, a coordinating schedule will be made between the lighting company and you in the weeks and days leading up to the event. This may involve a consultation at the event site for both parties to discuss the best lighting options.
They Reduce Safety Hazards
With the use of electrical equipment, there can be cause for concern of the safety of venue staff, volunteers, and attendees. Reduce the risk of accidents and other hazards by hiring a professional lighting service.
Lighting specialists will have the highest-quality equipment and certified training in the usage of electronics. Safety is their priority by regularly testing all equipment. Placement of said equipment and wiring in discreet positions to prevent tripping and becoming obstacles can be accomplished.
They Choose the Right Lights
Lastly, creating the right ambiance of the event takes choosing the right lighting. There are various types of lighting to be used at an event. The location and size of the venue is key as well as the theme or type of event.
A professional crew can design the perfect light show for your next event, whether it be a wedding, product launch, fashion show, or corporate conference. As we noted, the right lighting can set the tone of the experience.
Hire Straight Street Event Services for Your Next Event
The experienced team at Straight Street Event Services understands how the right lighting can reflect the professionalism and quality of work your planning team dedicates to an event.
Our event lighting solutions are one of our services that has helped make us one of the leading one-stop-shops for all of your event production needs. Experiences big or small, we do it all! Contact us to discuss how we can become your event production partner.
