Everything you need to know about hiring an event production company


Hiring an event production company in Toronto can open unimaginable doors for you and your business! That’s why if you want to produce a successful event that will remain in the spotlight long after the attendees leave and post-production wraps, you absolutely must hire professionals!

But how do you know which company is the best fit for your needs? Below, we’ve put together a guide that explains everything you need to know when hiring an event production company.

What Is Event Production?

While the term “event production” is often used interchangeably with event management and event planning, event production is actually a separate entity.

An event production company works with the event planners to ensure the event goes off without a hitch by enhancing the event with the use of sound, lighting, video, design, and other technological aspects. Event production focuses on creating the experience, the atmosphere, setting the emotion and mood, and adding value to the entire event.

How Much Does It Cost to Hire an Event Production Company?

The cost to hire an event production company depends on several factors, including the type of event you are planning and the number of guests expected to attend.

If you have a large number of people in-person or even with a hybrid event, an event production company will need to spend more time coordinating the audiovisuals and you’ll likely need to rent more equipment.

In addition, your costs will vary depending on the type of equipment you need. Whether you’re hosting a virtual event or an in-person event, an event production company can more easily secure the equipment you need compared to an individual event manager. With most events, audio and visual equipment, microphones, screens and projectors, and other technical equipment are needed. Having access to a reliable internet connection is also essential to any form of event. 

Why Should You Hire an Event Production Company?

Hiring an event production company will take your event to the next level and ensure attendee satisfaction. Every event requires a technical aspect such as lighting and audio, if not a live stream source.

It’s important to work with an event production company during the initial planning stages of your event, regardless of how big or small it is. Their expertise, knowledge, and training can be invaluable to an event planner.

Event production companies provide the following benefits:

  • Bring fresh ideas
  • Provide insight into the venues
  • Have realistic expectations
  • Can save you time and money

What Types of Events Can an Event Production Company Produce?

From live sporting events, to festivals, to corporate events, there are no limits for a reputable production company.

Virtual Events

A virtual event requires the highest quality of technical equipment and knowledge to be a success. The event should be engaging, inspirational, educational, and fun, all at the same time. Coordinating an interactive virtual event takes skill and a firm understanding of the targeted audience. The event production company is responsible for providing the virtual event platform, ensuring an efficient registration process, webcasting and streaming, report analysis, and more!

Hybrid Events

With hybrid events, the best of two worlds combine to ensure all involved parties can simultaneously connect with one another. Having both attendees in-person and remote takes precise planning and execution for a successful event. You need an experienced team, platform, and live-streaming technology to ensure the website, audio, sound, and lighting quality are flawless. These events can be conferences, product launches, town halls, and trade shows.

Corporate Events

Whether it’s a boardroom meeting or a keynote address for thousands, an event production company can help create a memorable corporate event, conference, or convention by raising brand awareness, providing impeccable sound quality and visuals, and setting the tone for a professional experience.

Sporting Events

When it comes to live sporting events, it’s all about the fan experience. Having an event production company take the reins to perfectly time interaction during a game is priceless. Event production companies need to be on the ball (pun intended) by providing an extensive range of systems, both indoor and outdoor, as well as lighting and staging to create solutions that capture the spirit of the event.

Charity Events

Hiring an event production company to help produce a successful fundraiser can be rewarding in different ways, including financially. A production team can set the tone of the event with music, lights, and inspiring videos to help maximize your financial, intellectual, and emotional outcomes. They are also a media buffet when it comes to getting the word out about a specific cause and easily connecting people near and far.

Awards & Special Events

Planning an awards show or special event takes a lot of coordination when it comes to sound, music, videos, pictures, and lighting to set the right tone or theme. With impressive stage sets, audiovisual support, and a team of on-site technicians, any celebration can be seamless.

Concerts & Festivals

Now more than ever concerts and festivals are a welcoming sight for people. After spending months watching from home, attendees expect a spectacular event! Consider hiring a professional event production company to showcase your artists. Let the experts plan for the setup, acoustics, sound, and lights! They can even make allowances for the ever-changing weather patterns seen in Ontario.

Event Production Company in Toronto

Looking to hire an event production company in Toronto? Straight Street Event Services is one of the leading live production service providers in Toronto. We offer a wide range of essential production services such as tech support for virtual and in-person events, online event coordination, audiovisual hookups, and so much more. Rely on our 25-year experience in bringing our clients’ visions to life. Contact us to book our services for your next event

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by Paul Richards

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