Brand Activation & Product Launches

A product launch gets one reveal. The production has to be worthy of it.

Straight Street produces product launches and brand activations across Ontario — staging built for the reveal, lighting and video that serve your brand, and clear sound for guests and media. One all-in quote, and a senior event designer who owns your launch from the first planning call to the moment the lights come up.

A product launch or brand activation is a first impression with the volume turned up.

Media, guests, and stakeholders in the room, and often a single moment the whole event is built around. The reveal, the film, the walk-on: it has to land the first time. We produce the technical side so the moment does what it’s meant to — clear sound, lighting and video that serve the brand, and staging built for the reveal, not just the room.

Every quote is all-in — equipment, labour, and transportation — and a senior event designer owns your launch from the first planning call to the moment the lights come up.

What a launch needs

A reveal that lands. Lighting, video, and audio cued together so the moment — the unveil, the film, the walk-on — hits exactly when it should.
Sound and screens that carry the message. Clear speech for presenters and media, and screens sized so every guest and camera sees the brand, not a glare.
Staging built for the brand, not just the room. A stage and scenic look designed around your brand and your reveal, with branded visuals in every sightline and every photo.
Audience flow, handled. Guests, media, and stakeholders moved through the space so the room fills, focuses, and clears the way you planned.
A plan rehearsed before doors. A written run-of-show with every cue mapped, and a rehearsal — because a launch has no second take.
One partner across it all. Sound, lighting, video, and staging from one team on one all-in quote — not four vendors to coordinate on your busiest day.

A few launches and openings we’ve produced

The Diamond Aircraft D-Jet launch (with events in Palm Springs and Atlanta);
Vehicle launches for CAMI Automotive (Equinox, Torrent, and XL7)
The Miele opening
The CGI campus opening
The Conestoga Mall grand opening
The Gaslight District condo launch
Brand events for Bacardi.

4.9 / 5

Across 30 Google Reviews

A+

BBB Accredited

Member

6x Consumer Choice Award Winner,
Kitchener-Waterloo
most recently 2027

Straight Answers

“Everything hangs on one reveal moment.”

That’s exactly what we plan for. We map and rehearse the reveal — the lighting, video, and audio cues that make it land — so the moment isn’t left to chance. If a cue can go wrong, we’ve already found it.

“Our brand team has a specific look in mind.”

Good — we build around it. We take your brand direction and design the staging, lighting, and screens to serve it, so the production looks like your brand, not a generic stage.

“It’s a launch with media in the room.”

We’re set up for that: clear presenter sound, a clean feed for cameras, and screens and staging that put your brand in every shot. The coverage should look as good as the room did.

“Can you handle a launch outside Ontario?”

We have. Our touring background means we’ve produced launches beyond the province — tell us where, and we’ll plan the travel and load-in around it.

For the moment your brand only gets to make once.

Tell us about your launch — venue, audience, program, and the reveal — and we’ll recommend the right production for it. Not the most complex one. The right one.

No obligation. Prefer to talk it through?
Call (519) 893-3668.

Your Event Goals. Our Expertise. That’s Straight Street.