Event lighting can make or break your event. From sports events to business conferences, lighting can help set the tone and retain the attention of attendees, both in-person and virtually. Having the right type of lighting is just as important as using music and décor to set the ambiance.
There are seven essential factors to consider when planning and designing lighting for a function or event. Keep reading to see how hiring a professional lighting company can help you take your event to the next level.
What Is the Event Goal?
When planning event lighting in Toronto, take into consideration the goal of the event. Are you honoring guests at an awards show or are you trying to hype the crowd at a sporting event? There are different types of lighting that can be used in accordance with the objective of the event. Working with a lighting expert can help you determine what type of lighting you need based on the goal of the event.
What Is the Event Style?
Similar to the goal of the event, you also need to consider the event style. Does the event call for colourful, moving lights or a softer hue to create a more formal affair? You also have the option of matching the lighting to the overall theme of the event. Filters can be used to alter the colour of the lighting to match a company’s branding, while gobo lighting can be used to project a team logo or company image in a banquet hall.
What Type of Lighting Look Do You Want?
Conferences, corporate events, and product launch all call for a specific type of lighting. For example, strobe lighting may work wonders to pump up the energy on a dance floor but could destroy the ambiance needed for a company’s awards banquet. A product launch on the other hand requires bright attracting lighting to obtain the attention of attendees.
How Much Lighting Do You Need?
When planning lighting for the event, there is a fine line between having too little and overdoing it. Before planning on how much lighting is adequate, a visit to the venue is crucial. Many venues have special lighting features that may or may not be used and can be used in tandem with any outside lighting scheduled for the event.
How Should the Guests Feel?
An event should inspire, capture, and celebrate the targeted audience. As lighting sets the tone of the event, consider the right atmosphere intended to attract and retain the attention of the attendees. Soft lighting allows the audience to settle into a calm mood while flashing bright lights bring energy to the room.
Will the Event Be Filmed?
To prevent colour contrast or washout, adequate lighting must be used for a well-produced recording. Spotlights or stage lights will need to be considered in addition to any overhead or LED accent lights. Use different lights and various brightness during presentations and when guests are mingling or dining. If the event has several photography directors, work with a representative to ensure everyone’s lighting needs are met.
Are There Any Safety Concerns?
Lastly, large corporate events require A LOT of lighting and because of that, there could be some safety risks. While technicians understand and know the hazards of the job, guests, and attendees of the event should not worry about such matters. Proper hook-ups, wiring, and wattage are all important, as well as ensuring there is adequate lighting for navigation of the room.
Contact Straight Street Events for Event Lightings in Toronto
For a reputable event production company in Toronto, hire the experts at Straight Street Event Services. Over the past 25 years, we have been designing, creating, and providing amazing event production solutions and experiences.
Our knowledgeable and talented team works closely with you to create the right lighting solutions for any type of event environment and venue. Whether your event is live, virtual, or a hybrid event, we have the expertise and state-of-the-art equipment to handle all of your lighting, audio, and audiovisual needs. Don’t delay in planning for your next important event! Call us today!
