Live Event Production

Live events have a lot of moving parts. Sound, lighting, staging, video, livestreaming, crew, timing, venue requirements, weather, power, audience flow, performers, presenters, and schedules all need to work together.

Straight Street Event Services provides professional live event production across Ontario, including Cambridge, Kitchener-Waterloo, Guelph, Hamilton, Toronto, the GTA, the Windsor corridor, and surrounding communities.

From outdoor festivals and community events to concerts, ice shows, faith-based events, live performances, fundraisers, public events, galas, hybrid events, and indoor or outdoor productions of every size, we build technical support around the purpose of the event — not just the equipment list.

AV Production Support That Brings the Event Together

Live event production is about more than supplying sound, lighting, staging, or video. It is about making sure every technical element works together so the event feels clear, professional, and prepared.

For outdoor events, that may include sound coverage, stage lighting, power planning, weather considerations, setup timing, and audience experience. For indoor events, it may include stage layout, microphones, presentation support, lighting, video displays, livestreaming, and technical cues. For performances, concerts, ice shows, and faith-based events, it may mean balancing atmosphere, clarity, timing, movement, music, and production flow.

Straight Street provides live event production support for:

• Outdoor festivals and public events

• Indoor events and staged productions

• Concerts and live performances

• Ice shows and arena events

• Faith-based events and worship gatherings

• Community events and celebrations

• Fundraisers and non-profit events

• Galas and awards events

• Product launches and brand activations

• Hybrid and livestreamed events

• Public announcements and civic events

• Corporate and special events

• Professional sound systems

• Stage lighting and event lighting

• Staging and scenic support

• Video displays and projection

• LED video support

• Livestream production

• Presentation support

• Technical direction

• Power planning and distribution

• On-site technicians and production crew

Built for Events of Every Size

Not every live event needs the same level of production. A smaller community gathering may need clear sound, basic lighting, and dependable technical support. A mid-sized outdoor event may require staging, microphones, lighting, video, crew, and power planning. A larger festival, concert, or arena event may need a more complete production plan from load-in to final cue.

Straight Street specializes in practical, right-sized production solutions. We help clients understand what is needed, what is optional, what makes sense for the venue, and how to create the strongest result within the available budget and timeline.

That is where experience matters.

Led by Keith Kissner, an industry leader with over 40 years of experience, Straight Street brings calm, practical technical expertise to live events of every scale. We look at what needs to happen, who needs to be seen and heard, how the event will flow, what could go wrong, and how to make the technical side feel controlled from start to finish.

More Than Equipment Rentals

Many clients begin by searching for live event production, event AV, sound equipment rentals, stage lighting rentals, staging, video support, or livestream production. Straight Street provides the equipment, but our real value is in the planning, setup, operation, communication, and follow-through.

Live event production needs to account for the venue, site conditions, room or outdoor layout, audience size, performers, presenters, schedule, power, weather, video needs, lighting requirements, livestreaming, event timing, and budget.

We do not approach live production as a simple rental order. We build the technical solution around the event itself, making sure sound, lighting, staging, video, livestreaming, and crew support work together as one production plan.

Fast, Accurate, All-In Budgeting

Event planning moves quickly. Budgets matter. Details change.

Straight Street helps clients make informed decisions with fast, accurate, all-in budgeting that clearly outlines what is included, what is required, and what makes sense for the event. Our goal is to remove uncertainty, not add to it.

We believe clients should understand the technical plan, the cost, the timing, and the value of every recommendation. No vague estimates. No unnecessary surprises. Just clear communication and practical AV support built around your event goals.

You Have a Choice in Your AV Provider

One of the most misunderstood parts of event planning is the assumption that you must use the AV provider connected to a venue.

In many cases, you have more choice than you may realize. You can ask questions, review your options, and choose the audio visual production team that best supports your event vision, budget, timing, and technical needs.

Straight Street works with clients, planners, venues, organizers, committees, and production teams to make that process easier. Our job is to support the event, respect the space, and deliver the technical solution that helps your live event succeed.

Nimble Support for Quick-Turnaround Events

Not every live event has a long planning window. Community events, public announcements, smaller festivals, faith-based gatherings, fundraisers, outdoor events, and special productions can come together quickly.

Straight Street is nimble enough to respond to fast-moving requests with practical recommendations, clear pricing, and a production team that understands how to move quickly without losing control of the details.

When timing is tight, you need an AV team that can respond, plan, load in, set up, and make it work.

The Straight Street Difference

When the event matters, you need more than equipment. You need a team that communicates clearly, respects the budget, understands live production, and knows how to solve problems before they become distractions.

Straight Street brings:

• Clear communication from first conversation to showtime

• Fast, accurate, all-in budgeting

• Practical recommendations based on your event, venue, and goals

• Experienced technicians who understand live production

• Reliable lighting, sound, video, staging, and livestream support

• Nimble support for rapid-response and quick-turnaround events

• A commitment to making things right, no matter what

• Service across Cambridge, Kitchener-Waterloo, Guelph, Hamilton, Toronto, the GTA, the Windsor corridor, and throughout Ontario

That is the difference between renting AV equipment and hiring a live event production partner.