Lighting sets the mood, tells your story and is foundational to all outstanding events. It is no wonder that lighting is considered one of the most important aspects of any event. At Straight Street Event Services, we know how important lighting is to create that moment of WOW, and more importantly, we know how to unleash its power. The power of lighting can illuminate, mesmerize and entertain.
Today’s lighting technology continually excites us when designing and producing events. From the moment your guests arrive, lighting is a critical differentiator that immerses them in the experience. Undoubtedly, great lighting always brings the WOW!
Here’s why:
It impacts everything else.
Lighting is one of the last planned pieces of event planning. Lighting can elevate excitement or draw in your audience with intrigue and silence. Staging, Audio and other production elements are all enhanced with the power of lighting. The Street Crew at Straight Street loves designing lighting options to elevate your event purpose!
It sets the ambiance.
Event lighting is the mood-setter and can set a tone for your event. A lighting professional can help create the desired atmosphere, incorporating techniques, and natural lighting. We know when an event is beginning, transitioning and ending by the power of lighting. For example, dimming and colours hint at what is to come.
It highlights the focus.
Spotlights and Illumination are strategic to give the audience information about where they should look, or attention should be. Light can be creatively designed to direct your audience’s attention and keep the attendees from missing a beat easily. Key moments are captured easily with lighting techniques such as shutting off, dimming or spotlighting a particular area. For example, illuminating a speaker, facilitator, or performer facilitates the purpose.
Straight Street Event Services is the trusted audio-visual production leader in Southwestern Ontario because we specialize in committing to our client’s vision and can do it all. When you work with us, you work with an extraordinary team of trusted experts to manage and execute it all with the most innovative technology.
At Straight Street Event Services, our STREET CREW has some of the best lighting designers and the most innovative lighting equipment in the business. Great lighting always brings the WOW and we know how to turn on it’s magic. Visit our website today to learn more at www.straightst.com.
