Lighting shapes how an event feels, how it is seen, and how professionally it is remembered. It focuses attention, supports presenters and performers, improves visibility for cameras, and helps create the right energy in the room.
Straight Street Event Services provides professional event lighting production and stage lighting rentals across Ontario, including Cambridge, Kitchener-Waterloo, Guelph, Hamilton, Toronto, the GTA, the Windsor corridor, and surrounding communities.
From corporate events and conferences to galas, festivals, ice shows, live performances, product launches, public announcements, press conferences, and media events, we build lighting around the purpose of the event — not just the equipment list.
Lighting That Works With the Whole Event
Good event lighting is never just about making a room brighter. It needs to work with the venue, the stage, the presenters, the audience, the schedule, the camera angles, the livestream requirements, and the full production plan.
For live audiences, lighting creates focus and atmosphere. For speakers and performers, it improves visibility and presence. For video, photography, media coverage, and livestreaming, it helps the event look clear, balanced, and professional.
Straight Street provides lighting support for:
Stage lighting for presenters, panels, and performers
Corporate event lighting
Conference and meeting lighting
Gala and awards event lighting
Press conference and media event lighting
Festival and outdoor event lighting
Ice show and arena lighting
Product launch and brand activation lighting
LED lighting
Architectural and room lighting
Spotlights and followspots
Lighting control
Dimmers and temporary lighting systems
Power planning and distribution
On-site lighting technicians
More Than Stage Lighting Rentals
Many clients begin by searching for stage lighting rentals or event lighting equipment rentals. Straight Street provides the equipment, but our real value is in the planning, communication, setup, operation, and follow-through.
Lighting needs to work with sound, video, staging, livestreaming, room layout, venue requirements, event timing, and budget. That is where experience matters.
Led by Keith Kissner, an industry leader with over 40 years of experience, Straight Street brings calm, practical technical expertise to events of every size. We do not approach lighting as a simple rental order. We look at what needs to happen, what could go wrong, what the audience needs to see, and how to make the technical side feel seamless.
Fast, Accurate, All-In Budgeting
Event planning moves quickly. Budgets matter. Details change.
Straight Street helps clients make informed decisions with fast, accurate, all-in budgeting that clearly outlines what is included, what is required, and what makes sense for the event. Our goal is to remove uncertainty, not add to it.
We believe clients should understand the technical plan, the cost, the timing, and the value of every recommendation. No vague estimates. No unnecessary surprises. Just clear communication and practical AV support built around your event goals.
You Have a Choice in Your AV Provider
One of the most misunderstood parts of event planning is the assumption that you must use the AV provider connected to a venue.
In many cases, you have more choice than you may realize. You can ask questions, review your options, and choose the audio visual production team that best supports your event vision, budget, timing, and technical needs.
Straight Street works with clients, planners, venues, and production teams to make that process easier. Our job is to support the event, respect the space, and deliver the technical solution that helps the event succeed.
Nimble Support for Quick-Turnaround Events
Not every event has a long planning window. Press conferences, media events, public announcements, corporate updates, and smaller live events can come together quickly.
Straight Street is nimble enough to respond to fast-moving requests with practical recommendations, clear pricing, and a production team that understands how to move quickly without losing control of the details.
When timing is tight, you need an AV team that can respond, plan, load in, set up, and make it work.
The Straight Street Difference
When the event matters, you need more than equipment. You need a team that communicates clearly, respects the budget, understands live production, and knows how to solve problems before they become distractions.
Straight Street brings:
Clear communication from first conversation to showtime
Fast, accurate, all-in budgeting
Practical recommendations based on your event, venue, and goals
Experienced technicians who understand live production
Reliable lighting, sound, video, staging, and livestream support
Nimble support for rapid-response and quick-turnaround events
A commitment to making things right, no matter what
Service across Cambridge, Kitchener-Waterloo, Guelph, Hamilton, Toronto, the GTA, the Windsor corridor, and throughout Ontario
That is the difference between renting lighting and hiring a production partner.